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CHAPTER 7: THE ECONOMIC ENVIRONMENT

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SWOT
economic
environment
Positive factors Negative factors
Internal factors

Strong points:
· Architectural patrimony
· Network of public institutions
· Adequate city telecommunication network
· Developed infrastructure (water, sewerage, energy, gas)
· Balanced distribution of economic units
· Development of lohn type services (clothes manufacturing)
· Developed commercial network
· Strong construction sector
· Increase of export indicators
· Disadvantaged area (fiscal facilities)
· Network of economic development institutions - CCIMM, CDIMM, Business Incubator, CLIMM
· Advanced privatisation, active private initiative
· Developed network of financial-banking institutions
· Airport

Weak points:
· State of architectural patrimony; it is not economically capitalised
· Inadequate communication among public institutions
· Poor condition of the bus fleet of the city
· Advanced degradation of city infrastructure (water, sewerage, gas)
· Economic decline of traditional heavy industry (mining, metallurgy, chemical industry)
· Low level of economic activities in agriculture
· Inadequate services for the population
· Low investments in the fields with high added value: production, high technologies
· Poor local budget
· No undergraduate/graduate education in modern fields (applied computer science, media, architecture, town planning, civil and industrial construction), that might in time attract investors

External factors

Opportunities:
· Public-private partnership
· Baia Mare - disadvantaged area - facilities
· Use of public debt instruments (municipal loans and bonds) as sources of local budgets
· Possibility of accessing local budget sources (projects, governmental sources, private sources, special taxes)
· Landscaping Master Plan - instrument of urban development
· Urban rehabilitation plans, business centres, technological parks and areas, portfolio of projects
· Foreign investors in the region
· Geostrategic location in relation to Ukraine -Hungary - Poland

Risks/Dangers:
· Weak lohn system
· Continuous economic decline of major industrial activities (mining, metallurgy)
· Lack of budgetary resources
· Discrepancy between activities/projects suggested for financing and the actual budgetary resources
· Drastic cuts in financing major investment objectives
· High inflation
· Insignificant economic growth
· Regional competition for financing sources
· Heavy taxation, allowing for tax exempt economic activity
· Rapidly changing economic legislation
· Constant decline of research/design economic activities
· No modern roads in the regional plans (highways, rapid roads) for Baia Mare area and Maramures county.

7.1. The analysis of the economic situation by activities, structure and organisational type
Number and structure of market operators in Baia Mare


TABEL No. 1: Number and structure market operators in Baia Mare:

 

Market operator Total PF SNC SCS AF RA SRL OC SA
Agriculture - sections A, B, C 293 23 3 0 103 0 144 0 20
Industry - sections D, E, F 1479 172 2 0 456 1 802 0 46
Construction - section G 891 288 1 0 291 0 300 0 11
Trade - section H 4037 451 13 1 2161 0 1387 5 19
Services - sections J, K, L, M, N, O, P, R, S, T except for group 633 2050 720 4 0 607 0 678 4 37
Tourism - section I plus 633 group 288 7 1 0 164 0 115 0 1
Total 9038 1661 24 1 3782 1 3426 9 134

Legend:
A - Agriculture; B - Sylviculture, forestry and hunting; C - Fishing and fisheries; D -Mining and quarrying; E - Manufacturing; F - Heating and electrical energy, gas, water;
G - Construction; H - Retail and wholesale, repair and maintenance of motor-vehicles, motorcycles, and of individual and household appliances; I - Hotels and restaurants;
J - Transport and depositing; K -Post and telecommunications; L - Finances, banking and insurance; M - Real estate transactions, renting fees and services provided especially to companies; N - Public administration; O - Education; P - Health and social assistance; R - Other collective, social and personal services; S - Activities of staff employed in households; T - Activities of extraterritorial organisations and institutions; Group 633 - Activities of tourism agencies.

Group 633 - Activitati ale agentiilor de turism

As shown in the table above, at the end of 2000 there were 9,038 market operators, out of which 939 companies with foreign capoital, the invested capital amounting to 20,023.4 US dollars.
As compared to other market operators, the commercial sector is best represented (retail and wholesale, repair and of motor-vehicles, motorcycles, and of individual and household appliances) - 44.6%.
Then follow the services (22.8%), the industrial sector (16.4%), construction (9.8%), agriculture and tourism (about 3.2% each).
Most market operators are family associations (41.8%), and limited liability companies (37.9%), mainly trade and services. There are many natural persons functioning as self-employed (1,661, i.e. 18.4% of the total figure), in trade, services as well as industry and constructions.
Most stock companies, which represent 1.48% of the total figure, function in industry, replacing the autonomous bodies, extremely few (only 0.015%). This proves the fact that privatisation in quite advanced in Baia Mare and part of the autonomous bodies were turned into commercial enterprises or other types of companies.

7.2. The dynamics of Baia Mare Economy between 1996-2000 turnover (thousand lei)

 

FIELD 1996 1997 1998 1999 2000 2000/1999
Agriculture
118369266
160356088
97151823
101857341
165033011
1,620
Industry
982630060
2501915826
2795839141
4039435927
5773038525
1,429
Construction
133428320
292017504
456340899
525352829
753418658
1,434
Trade
900840949
1947564784
2470387791
3045111123
4670645497
1,533
Services
85474247
152114456
148849276
224523253
950739020
4,234
Tourism
10001239
14923527
21479695
47597500
63177954
1,327

The table shows that the turnover for the economic units in industry and construction has constantly increased over the past five years, with a rather constant growth in the last three years.

Situation by type of activity:
Industry: Of the overall turnover at the end of 2000, here are the figures by industrial activity: food and beverages (24.3%), metallurgy (16.5%), wood processing (15.9%), metaliferrous ore extraction and preparation (9.7%), ready made clothes industry (5.3%), furniture and other industrial activities (4.8%), textiles and textile products (4.4%), metal engineering and metal products (4.0%)

Agriculture: The turnover in agriculture increased slightly in 1997 but fell severely in 1998, and then started to slightly go up again towards the end of 2000.
Trade: The turnover in the commercial sector constantly increased, though at various rates from year to year.
At the end of 2000 the overall turnover of local trade companies was 467,645,497 thousand, 1.5% more than in 1999. The growth is mainly due to the price increase in general, especially price increase of oil products (fuels and lubricants), the turnover of the trade companies being 7.4% more in 2000 than in 1999.
At the same time, the turnover resulting from food product sales decreased by 6.1% as compared to the previous period, which proves a decline in consumers' expenditure.
Construction: The turnover in this sector increased considerably over the analysed period (4.670.644.597 thousand lei at the end of 2000), but this in mainly due to the price increase for building materials and for transports. The biggest percentage (81.7%) comes from construction of new buildings and major overhaul, 18.3% representing maintenance and reparation works for buildings.
Services: Services fluctuated over the years. At the end of 2000, the overall turnover was 950,739,020 thousand lei, 4.23% more than the previous year.
Tourism: Tourism had an upward trend between 1996-2000; the turnover growth is due to the increased number of companies in this field.
The tourists accommodation capacity ensured accommodation for 666,362 tourists in 2000 (60% in hotels, 18.3% in camps, 11.3% in tourist chalets, 10.4% in motels and tourist boarding houses). This sector has a growing potential, inadequately capitalised.
The geographical potential of the region, especially in the area Dam-Firiza-Izvoare-Gutin, Mogosa, is not capitalised.

7.3. Employment structure by economic activities: 1996-2000 employees (number of persons)

 
Field 1996 1997 1998 1999 2000 2000/1999
Agriculture
3202
1633
777
802
600
0,748
Industry
56171
53142
44328
40001
37018
0,925
Construction
6203
5732
6399
4266
3800
0,890
Trade
8101
8779
9005
8312
8967
1,078
Services
4741
2757
2813
2114
2714
1,283
Tourism
421
428
194
316
361
1,142

In respect of 1999 and the previous periods, in 2000 the structure of employment had a different evolution, both in terms of absolute terms and activities; the unemployment rate also increased
In 2000 the employment rate was 39.1% (as compared to 44.2% in 1999), the decline being more significant as to female employees. By activity, at the end of 2000, most people were employed in industry, despite the fact that this indicator constantly fell between 1996 and 2000. This points to a drastically reduced activity in industry and increased cutbacks in the local traditional industries, mining, metallurgy, machinery and equipment.
In respect to 1999, the employment rate decreased in agriculture, industry and construction, whereas it increased in trade, services and tourism.

7.4. Structure / evolution of the main economic indicators 1996-2000 - export (thousand lei)

FIELD 1996 1997 1998 1999 2000 2000/1999
Agriculture
17778620
6063911
13370279
1055074
3249631
3,080
Industry
149037355
456603671
547605384
1338087169
3737024952
2,792
Construction
40636
0
1600493
5208556
22773068
4,372
Trade
6280716
16863976
21190678
60990472
86554210
1,419
Services
7656326
35073995
27861746
44644093
581841219
13,032

The exports of goods, as total volume, absolute terms and growth index on fixed basis, increased not only by activity, but also by economic field as compared with the same period of the year 1999. Industrial products (especially the light industry products) hold the largest percentage in the overall exports. In respect of 1999 exports, in 2000, services increased by 13% and the construction activity by over 4%.
The percentage of exports in the overall turnover figure for trade is significant: 32.4% growth at the end of 2000 in respect of the same period of the previous year (40.4% - exports of textiles and ready made clothes, 17.2% - furniture, various products - 15.2%). At the same time, imports also increased by 26.3% in respect of 1999, most imports being of raw materials for the textile industry.
The structure of exports at the end of 2000: 34% textiles and ready made clothes, 21% furniture, 6% equipment and industrial products. Most exports went to Germany, 37.9%, Sweden 10.8%, Egypt 8.0%, the Netherlands 7.3%, Belgium 7.2%, France 6.7%, U.K. 5.5%.

NET PROFIT (thousand lei)

FIELD 1996 1997 1998 1999 2000 2000/1999
Agriculture
5120260
3283708
4948922
1989559
3467734
1,742
Industry
60498960
145912484
173552284
265223763
366345467
1,381
Construction
15359128
36214867
40957762
29377157
42645180
1,451
Trade
40104828
58716941
41829706
39476542
97427897
2,467
Services
8706331
24927411
9917048
24282227
118396503
4,875
Tourism
296167
168365
1305154
336437
2328056
6,919

The net profit increased sensationally; also, the growth was extremely different from one year to another as well as by activity. Thus, in respect of the same period of 1999, in December 2000, there was a growth in both absolute and relative terms both by activity and by structure. Nevertheless, this growth is mainly due to the increase of the rate of inflation as well as of the consumer price index. The net profit has however increased in the sectors with high added value, tourism (with over 6% growth in respect of the same period of 1999), services and trade.

SELF-FINANCING RATE (capital resources / total assets)

FIELD 1996 1997 1998 1999 2000 2000/1999
Agriculture
0,5435

0,4437

0,7527
0,7737
0,6012
0,7771
Industry
0,6253
0,5282
0,3778
0,3052
0,2701
0,8850
Construction
0,8432
0,4388
0,3289
0,2447
0,2216
0,9054
Trade
0,3121
0,2098
0,1855
0,1071
0,1177
1,0991
Services
0,5016
0,2975
0,3865
0,2618
0,3827
1,4617

The self-financing rate of investments constantly fell from year to year, even drastically for some fields of activity. At the end of 2000, in respect of the same period of 1999, a decline in absolute terms both in terms of activities and structure was noted. This decline points to a low self-financing capacity of the activities of companies, generated by the inflation index, the price growing index, the financial blockage, together with the overwhelming fiscality and the restricted access to credit.

PROFITABILITATEA ECONOMICA (gross profit / long-term capital)

FIELD 1996 1997 1998 1999 2000 2000/1999
Agriculture
0,0607
0,0468
0,0608
0,0214
0,0334
1,5628
Industry
0,0571
0,1111
0,1372
0,1892
0,2151
1,1370
Construction
0,0577
0,5282
0,4163
0,3503
0,4667
1,3321
Trade
0,4623
0,7314
0,4746
0,5076
0,5936
1,1695
Services
0,2330
1,0016
0,3475
0,6639
0,8782
1,3227

The return of assets slowly increased in respect of the previous period, 2000/ 1999, mainly due to the price growth index. Nevertheless, a real growth can only be given when adjusting the value of the gross profit with the economic indicators. At the end of 2000, the return value of the assets was different from one economic field to another (very low in agriculture and industry and higher in construction, trade and services).

7.5. Business Environment

"Local Community Development through Initiative and Communication"
By supporting the development of SMEs as basis of local economic development, and in conformity with the ideas of the "Local Community Development through Initiative and Communication" at city level, the Baia Mare City hall envisages the accomplishment of the following objectives, comprised in the medium term development strategy:

  • establish the development priorities;
  • create a sustainable development vision by means of a participatory process involving all the sectors of the local community;
  • analyse and evaluate the alternative strategic options
  • elaborate a strategic plan and a plan of measures based on efficient use of local resources and attracting external ones;
  • efficient management of community patrimony property;
  • public-private partnership;
  • integrate a modern and efficient management of quality.

The constant concern of the local administration for increasing local attractiveness and invigorating the business environment as well as attracting foreign investors, with benefic effects on the life standard quality of the local community has become visible by means of successful initiatives such as:

  • Creation of the "Centrul Vechi" Foundation (partner organization in the project "The Business Centre - Millennium III"), having as founding institutions, organizations and personalities willing to contribute to the regeneration of the area.
  • Organisation of a Contest of projects (ideas) of social-economic and cultural restructuring and regeneration of the old city centre.
  • Regional Town Planning "Baia Mare Historical Centre" finalized at the end of 2000 as well as significant resources allocated from the local budget for the regeneration of the Old City Centre, proving the determination of the present administration to urgently deal with this big social-economic problem of the region: the lack of an adequate business infrastructure, capable to generate sustainable development.
  • Lanscaping Master Plan (PUG)

An important aspect in the elaboration/implementation/control of the public decision-making at the level of the Baia Mare city hall is public opinion. Thus, a poll performed on a sample of 400 inhabitants of the city, upon the elaboration of the PUG for 2000, proves community support for the development project of the business infrastructure. Although the Old City Centre, as urban residential area was preferred only by 4% of the people polled (confirming the poor and antiquated technical and public utility condition and the lack of interest for living in that area), 71% of the same polled citizens admitted the historical and patrimonial importance of this area, considering that one of the short-term priorities of administration is the social-economic regeneration of the Old City Centre:
- Initiate programs at the level of the Aministrative Commission by the specialized public services, allowing the increased public access to post and telecommunication services, especially to modern Internet ones (e-mail, www) as main communication means for the coming years;
- Improve the overall business environment by means of a Plan of Actions/projects/objectives for economic and modern business infrastructure development (e-business, e-commerce).
The fundamental concept of the Millennium III project starts from the capitalization of the traditional potential of Baia Mare - the Old City Centre Heritage.
This innovation in the urban management of the Baia Mare city may bring significant benefits to those involved in:

  • traditional arts and handicrafts;
  • companies - IT-multimedia-communications-specialists, generating together with other key factors in the local development (administration, educational system, business environment, NGOs) a modern and prosperous city - CityNET_Millennium III .

By means of the Millennium III Business Centre, the city will combine traditional and modern commercial elements (virtual shops, virtual business schools, e-commerce centres), which, in time, through investments achieved with CityNET mechanisms will lead to the complete regeneration of the Old City Centre.

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